[donos pizza]Domino’s rolls out discount offers for vaccinated customers

Tag: 2021-07-14 19:32

  Through its #HaathBadhao #VaccineLagao India campaign, the pizza chain is offering a total discount of ?400, which can be claimed on four orders with a rebate of ?100 being offered on each order. The discount can be availed on orders placed on the Domino’s app as the pizza chain sees an uptick in the frequency of online purchases.

  As of 31 March 2021, Domino’s Pizza had 1,360 restaurants across 293 cities in the country. As of March quarter-end, the pizza chain had 57.3 million app downloads.

  Domino’s joins several other brands that are using vaccination as a plank to drive marketing campaigns and boost consumption. Globally, too, marketing campaigns around vaccination have been announced by several large companies such as AB InBev, OkCupid and Tinder.

  Last week, menswear apparel brand Peter England launched a campaign to incentivize shoppers by offering free shopping worth ?1,000 for customers who have received their covid-19 jab. McDonald’s and Godrej Appliances have also rolled out offers for vaccinated consumers.

  Retailers and brands were severely hit by the second wave of covid cases as state-wide lockdowns resurfaced and discretionary spending took a beating. Restaurants were reduced to fulfilling deliveries and take-aways, thereby impacting their in-store dining. As states move back to unlocks and vaccination drives pick pace, brands are once again trying to drive consumption by upping offers and consumer promotions.


  See All

  Photo Mint


  Has the second covid wave turned things in favour of homebuyers?

  Sandeep Bakhshi, the managing director and chief executive officer of ICICI Bank, is a mechanical engineering graduate from Chandigarh who seems to be happy to play the role of a reticent banker in contrast to his high-profile predecessor.


  How ICICI Bank got back into the ring

  Photo: Bloomberg


  India’s debt to GDP ratio is now at a 15-year high

  Photo: Bloomberg


  India’s debt to GDP ratio is now at a 15-year high

  Subscribe to Mint Newsletters * Enter a valid email * Thank you for subscribing to our newsletter.

  Never miss a story! Stay connected and informed with Mint.


  our App Now!!